2022 FESTIVAL GUIDE
SEPTEMBER 24, 2022 | 10AM – 6PM
HENRY MAIER FESTIVAL PARK | 200 N Harbor Dr, Milwaukee, WI 53202
Fromm Petfest offers free admission and parking to the entire community. This year, Petfest is proud to debut the Petfest Pals Program. This give-back initiative is dedicated to donating all attraction-based ticket sales from Petfest activities to animal-related non-profits. The program empowers our programming sponsors to nominate a non-profit organization to be the recipient of all ticket proceeds from that title attraction.
$2 per ticket or $10 for 6 tickets.
INFO/LOST & FOUND
TICKET BOOTH
PET WAIVERS
PETFEST PARKING
RESTROOMS
SPLASH POOLS
HUMAN FIRST AID
PET FIRST AID
MAIN EVENT STAGE
11 am – David Seebach’s Wonders of Magic
12 pm – Robin’s Dog Stars
1 pm – MPD K9
2 pm – Litterbox Improv
3:30 pm – Costume Contest
4:30 PM – Litterbox Improv
Sponsored by: BMO Harris Bank
PETFEST RETAIL/ INFORMATION / TICKETS
Purchase Petfest and Fromm Merchandise and Attraction Tickets. Contest Registration until 1 PM.
MID LURE COURSE
Lure Coursing was originally created as a sport for sight hounds, but ANY dog can enjoy chasing the lure. The fully fenced in, 200-yard course is open to all ages and breeds and give dogs the chance to race after a moving lure. If your dog loves to run and chase after things, then they will love the Lure Course. Proceeds will be donated to our Petfest Pal: JR’s Pups-N-Stuff
Lure Course: 3 tickets per dog/per run
Sponsored by: SkyDance Pet Lodge
KIDS ZONE
While the fur-babies play, your other kids may want some fun of their own! Join us on the new Northwestern Mutual Community Park playground for kid-friendly activities including coloring and balloon artistry.
ERNIE’S BIRTHDAY BASH
It’s our mascot Ernie’s birthday and we’re celebrating all day! Bring the entire family and enjoy free face painting and temporary tattoos, balloon animals and a free photo booth. Enter to win a prize package of Fromm food and treats and be sure to visit the Fromm table for a special treat for all four-legged party go-ers.
AND, stop the Kids Zone by at 1 PM to sing Happy Birthday to Ernie and enjoy free pupcakes for dogs and free cupcakes for humans thanks to our friends at Festival Foods*.
*While supplies last
AGILITY COURSE
Do you have active dogs at home? Are you always working on that next “big trick” or how to improve your bond with your pet? Agility training is an excellent challenge that helps keep dogs fit, increase endurance and provide opportunities to learn and problem solve. Join the agility experts from Think Pawsitive to learn and try a fully fenced and turfed agility obstacle course. Perfect for all skill levels including beginners, the Petfest Agility Course will teach you what agility training is all about. Proceeds will be donated to our Petfest Pal: Canine Cupids.
Cost: 3 tickets
ADOPTION AVENUE
Walk the aisles of Adoption Avenue, sponsored by Stella & Chewy’s, to meet dozens of area animal-related non-profits and rescues who work tirelessly and do so much for the community. Many rescues will have adoptable pets on hand for people to meet, along with information to get the adoption process started. Help some pretty amazing dogs and cats find their forever homes!
Sponsored by Stella & Chewy’s
KITTY CITY
Kitty City caters to cat lovers and their feline friends. Grab a coffee and a snack before browsing our cat-specific vendors or sit for a free Cat-icature portrait!
DOCK DIVING
What dogs don’t love to run, jump and splash?! For those curious about the sport of dock diving, even first-time jumpers can try out dock diving with this day long attraction.
This is a ticketed event. Cost: $20 per dog.
Sponsored By: SkyDance Pet Lodge
CRUNCH ZONE
Step right up to the Fromm Crunch Zone for a recklessly crunchy time! Test your skills at some of our Crunch Zone carnival games, visit the sample station where your dog can try Fromm’s newest Fromm Crunchy Os treats, and commemorate your Crunch Zone experience with pictures of your pup and our larger than life Crunchy Os and Crunchy Os characters!
Presented by Fromm Family Foods
BIER GARDEN
Enjoy a frosty beverage and a view of Lake Michigan at our new Bier Garden. Pup Cups will be available for purchase at all bar locations throughout the grounds and a portion of proceeds from every Pup Cup sale will be donated to our Petfest Pal: H.A.V.E.N.
Sponsored by: OnMilwaukee
DOG PARK
Bring your dog over to one of our two fully fenced in play areas for some off-leash play supervised by the playtime experts from Central Bark!
Cost: 2 tickets per play session
Sponsored by: Central Bark
LIVE MUSIC
Visit our Music Stage by the South Marketplace for live music all day!
10 am – CAROLE and the DV8’s
12 pm – Hergert Family Trio
2 pm – Delray
4 pm – Kaleb Woods
Sponsored by: 88.9 Radio Milwaukee
FROMM FAMILY FOODS RETAIL
Purchase Petfest and Fromm merchandise and learn about locally-made Fromm Family Foods. Fromm is a fifth-generation, family owned and operated pet food company based in Mequon, WI.
SOUTH LURE COURSE
Lure Coursing was originally created as a sport for sight hounds, but ANY dog can enjoy chasing the lure. The fully fenced in, 200-yard course is open to all ages and breeds and give dogs the chance to race after a moving lure. If your dog loves to run and chase after things, then they will love the Lure Course. Proceeds will be donated to our Petfest Pal: Lucky Mutts Rescue.
Lure Course: 3 tickets per dog/per run
Sponsored by: Playtime Doggy Daycare
LAP DOG LOUNGE
Put up your feet and stay a while in The Lap Dog Lounge. Located on the south end of the lagoon, this shaded area will host dog beds and human loungers for anyone looking to mix, mingle or get out of the sun.
Sponsored by: PetCure Oncology
DOGGIE DASH
Do you have a pup that loves to run? Enter them in the Doggie Dash time trials, presented by Schlossman Subaru. Each dog will have one chance to sprint down a 150 foot enclosed runway while timed. The fastest dogs of the day in three size categories (Small: 25 lbs and under, Medium: 25 to 49 lbs, Large: 50 pounds and above) will be awarded prizes for 1st, 2nd and 3rd place. Proceeds will be donated to our Petfest Pal: Pets Helping People.
Doggie Dash Cost: 2 tickets / per dog / per run.
Sponsored by: Schlossmann Subaru City of Milwaukee
PHOTO BOOTH
Take home a lasting memory at the Fromm Petfest photo booth!
Cost: 1 Ticket
MARKETPLACE
Walk the avenues of our Petfest Marketplace in two locations on both ends of the festival grounds. Find the latest and greatest family and pet-focused products from a variety of retailers and businesses.
PET HYDRATION STATIONS
Located throughout the grounds
Presented by Mac’s Pet Depot
RELIEF AREAS
Need a poop bag? Relief rolls are located throughout the grounds.
Presented by: WVRC
MARKETPLACE VENDORS
MID-GATE
Barking Spot Bakery and Boutique, LLC
Bayside Garden Center
Bully Pully
ChiroOne
Colt’s Canine Club
Coqui Car Cleaning
Dog City Hotel and Spa
Everdry Waterproofing
Four Paws Gourmet
Happy Paws Grooming and Daycare
JR’s Pups N Stuff
Lakeview Animal Clinic
Maverick & Kolby’s
Milwaukee Brewers
My Organic Hound
Off Leash MKE – Adventure Club for Dogs
Pet Athletic Wear (PAW)
Sandeez Embroidery
Skilos
SkyDance Pet Lodge
The Plaid Cardinal LLC
Titina Custom Designs
Woof N’ Wear
SOUTH-GATE
Alpha Canine Obedience Training & Behavior
Aqua Therapups
Camp Bow Wow
Canine Enrichment Center
CBDelicacy
Country Pet Nanny
CST Antlers
Dapper Doggo Co.
Dog Is Good
Fido-Vite
Hupy and Abraham S.C.
In-Focus Photography
Lake Country Growers
Lovin’ Tails Inc.
Lucky Mutts Rescue
Mac’s Pet Depot
Mad City Windows
Magpies Gourmet Dog Treats and More
Matilda Pet Fashion
Milwaukee Dog Training Club
Milwaukee Paws Pet Care
NutriSource Pet Foods
PawTree
Peppy Puppy Cookie Company
Pet Lawn – Pet Loss Services
Playtime Doggy Daycare
Wha-Ger Pet Products
Woofbowl
AGILITY COURSE
Canine Cupids
Think Pawsitive
DOCK DIVING
SkyDance Pet Lodge
DOG PARK
Central Bark
Off The Chain MKE
BIER GARDEN AND LAKE PATH
Downtown Dog Park
Haven
Lutheran K9 Comfort Dogs
MPDK9 Foundation
MPD Mounted Patrol
OnMilwaukee
The Starling
ADOPTION AVENUE
Adopt a Husky Inc
Billy’s Posse, Inc.
Bombshell Bullies Pit Bull Rescue
Free Spirit Siberian Rescue
HAWS
Journey Together Service Dog
Labrador Education and Rescue Network (L.E.A.R.N.)
Ma, Paws & Me Pet Rescue
Mequon Nature Preserve
OccuPaws Guide Dog Association
Rescue Gang
Rockstar Cocker Rescue
Saving Sadie, Inc.
The Labrador Connection
Upper Midwest Great Dane Rescue
White Paws German Shepherd Rescue
Wisconsin Humane Society
Wisconsin Vest-A-Dog
KITTY CITY
Almost Home Kitty Rescue
Happy Endings No Kill Cat Shelter
Specialty Purebred Cat Rescue
Stylish Whiskers
MAIN STAGE SCHEDULE
DAVID SEEBACH’S WONDERS OF MAGIC
11 AM
A Milwaukee native, David’s career as a magician has allowed him to “disappear from coast-to-coast.” Additionally, he has performed in Canada, Europe and Asia. David was won more than a few awards from his peers through the decades and has been a regular Summerfest headline act every year since 1980.
ROBIN’S DOG STARS
12 PM
Come enjoy Gracie, the amazing Black Labrador, and Aria the Incredible Border Collie show off their tricks like Jumping Through Hoops, Reading a Sign, Counting, telling jokes, balancing on a basketball and 40 other fun Dog Tricks.
MPD K9 PRESENTATION
1 PM
Learn About the talented and heroic MPD K9s with Officer Shawn Burger and his K9 partner Apollo.
LITTERBOX IMPROV
2 PM
Come enjoy family-friendly and pet-themed fun from local Milwaukee performers!
COSTUME CONTESTS
3:30 PM
The Fromm Petfest Costume Contest is open to all attendees. The grand prize includes a six-month supply of Fromm Pet Food and a variety of prizes from Petfest Sponsors.
LITTERBOX IMPROV
4:30 PM
Come enjoy family-friendly and pet-themed fun from local Milwaukee performers!
MUSIC STAGE SCHEDULE
CAROLE and the DV8’s
10 AM
Three professional musicians who have played for a long time playing a wide variety of music! Local blues legends Carole & The DV8’s perform blues, jazz & pop.
THE HERGERT FAMILY TRIO
12 PM
The Hergert Family Trio is a proud family group, with articulate guitar, percussion and creative use of the accordion. Troy, Paul and Lynn put their family blended vocal harmony and musical creativity to a variety of music from the 60’s to today.
DELRAY
2 PM
Delray is Julie and Jim Schultz, playing a variety of classics from the 70s through today. From country to rock to alternative, Delray puts their own unique spin on the music you love.
KALEB WOODS
4 PM
Kaleb Woods specializes in bringing a fun and upbeat vibe, classifying his music as “Music To Drink To” and/or “Boat Music”. He was a 2022 Best of Madison finalist, and is currently making his rounds across the mid-west.
IT’S ERNIE’S BIRTHDAY BASH!
It’s our mascot Ernie’s birthday and we’re celebrating all day! Bring the entire family and enjoy free face painting and temporary tattoos, balloon animals and a free photo booth. Enter to win a prize package of Fromm food and treats and be sure to visit the Fromm table for a special treat for all four-legged party go-ers.
AND, stop by the Kids Zone at 1 PM to sing Happy Birthday to Ernie and enjoy free pupcakes for dogs specially made by Dog City Hotel & Spa as as free cupcakes for humans thanks to our friends at Festival Foods.
*While supplies last
Get in on all the (free) birthday fun with caricatures, photo booth, face painting, balloon animals, prizes and more!
In previous years, Fromm Petfest has always donated a portion of proceeds from ticket sales to non-profit organizations. This year, Petfest is proud to debut the Petfest Pals program. Sponsors of each attraction will nominate a non-profit organization to receive ALL ticket sale proceeds of their respective attraction. In exchange, the non-profit organization will nominate volunteers to help run the attraction. This program is an excellent way for organizations to build relationships and receive recognition for their efforts.
This year’s Petfest Pals recipients are:
- Lucky Mutts Rescue
- JR’s Pups N Stuff
- Pets Helping People
- Off the Chain MKE
- Canine Cupids
- H.A.V.E.N.
Learn more about the Petfest Pals program and this year’s recipients here.
FOOD & BEVERAGE
Chubby’s Cheesesteaks
Ward’s Burger Express
Bobalou Pretzels
Sil’s Mini Donuts & Coffee
Catalano Lemonade
Fazio’s Popcorn
Little Sweetie’s
Sweet Crush
Clean Cruisine
Pina Mexican
Pete’s Pops
THANK YOU SPONSORS
