Fromm Family Foods in Partnership with Milwaukee World Festival, Inc. Presents…


Engage with thousands of pets and animal lovers in a truly unique festival environment as a programing or event sponsor.

Dock Diving


Dock Diving teal

Dock Diving draws steady crowds and full spectator stands for the duration of Petfest. Open to all skill levels, “Let’s Try Dock Diving” is available all day and offers dogs the opportunity to get on the dock and test their abilities. This crowd is energetic, engaged and excited!


Activations and Branding Opportunities

  • Attraction Naming Rights Ex: {Your Business Name Here} Adoption Avenue
  • Displayed everywhere attraction is listed (online, social, printed materials, etc.)
  • Exclusive access for on-site marketing and promotions within your attraction footprint
  • Ability to hang branded signage (provided by sponsor) throughout Adoption Avenue (can accommodate up to eight 8’ banners)
  • 10’ x 20’ exhibitor tent including two 8-foot tables and four chairs as well as coroplast signage identifying company (mentioned below)
  • Preferential location of exhibitor tent within the sponsored attraction or within one of two Marketplaces


  • Sponsor logo inclusion on all attraction signage
  • Two 8’ x 2’ Coroplast banners identifying exhibitor tent
  • Logo inclusion on all “thank you” sponsor signage throughout the festival grounds


  • Company logo placement on the back of the official Fromm Petfest staff shirt worn by all staff *pending print deadlines (one-color black imprint)
  • Logo inclusion on all promotional posters and handbills and on the printed (and digital) festival guide. *pending print deadlines.


  • Prominent logo placement, company synopsis, and link to company website on
  • Prominent logo placement on digital festival guide.

Petfest Pals Program Community Give-Back

  • Each Attraction Sponsor has the opportunity to nominate a pet related nonprofit organization local to the greater Milwaukee area to receive all the ticket proceeds redeemed at the sponsored attraction

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024