Fromm Family Foods in Partnership with Milwaukee World Festival, Inc. Presents…

Become A Sponsor

Engage with thousands of pets and animal lovers in a truly unique festival environment as a programing or event sponsor.

Lap Dog Lounge


Big chair teal

The Lap Dog Lounge is the perfect place to take a break from the energy and excitement of Petfest and to enjoy the lakefront views on outdoor furniture complete with dog beds. The Lap Dog Lounge will serve as a quiet social area for tired pups, wall flower dogs, or pet parents looking to grab a bite, drink a brew and enjoy some restful moments before getting back to all that Petfest has to offer.


10' x 20' Exhibitor Tent


(2) Eight-Foot Tables


(4) Chairs


Friends & Family

(4) Invitations to the Fromm Petfest after-hours Friends & Family event following Petfest


(3) 8’x2′ Coroplast Banners identifying exhibitor within the Marketplace

Petfest will provide…

  • Naming rights to lounge: Example: The (insert company name) Lap Dog Lounge
  • Sponsor logo identification and banners on entrances to lounge
  • 10’x20’ Exhibitor Tent including (2) eight-foot tables and (4) chairs as well as (2) 8’x2’ Coroplast Banners identifying exhibitor within the Marketplace [Exhibitor is responsible for all interior tent build-out including table cloths, in-tent display and signage]
  • Prominent company logo placement (one-color black imprint) on the back of the official Fromm Petfest staff shirt worn by all staff and volunteers [Pending print deadlines]
  • Prominent company logo placement on all promotional posters and handbills promoting event [Pending print deadlines. These promotional materials are provided to all sponsors and vendors on request, as well as Fromm retailers within a 100-mile radius of downtown Milwaukee.]
  • Prominent company logo placement on Sponsor Signage throughout the festival grounds
  • Prominent logo placement, company synopsis and link to company website on
  • Invitation for (4) to the Fromm Petfest after-hours Friends & Family event

Sponsor may provide…

  • Sponsor will have exclusive rights to the Lap Dog Lounge area to distribute literature (at sponsor expense) and interact with festival attendees [Sponsor must submit fliers or handouts to Petfest for approval prior to event]
  • Vinyl banners (with grommets) to be hung on on various walls and railings throughout the lounge