Fromm Family Foods in Partnership with Milwaukee World Festival, Inc. Presents…


Engage with thousands of pets and animal lovers in a truly unique festival environment as a programing or event sponsor.

Lap Dog Lounge


Big chair teal

The Lap Dog Lounge is the perfect place to take a break from the energy and excitement of Petfest and to enjoy the lakefront views on outdoor furniture complete with dog beds. The Lap Dog Lounge will serve as a quiet social area for tired pups, wall flower dogs, or pet parents looking to grab a bite, drink a brew and enjoy some restful moments before getting back to all that Petfest has to offer.


Activations and Branding Opportunities

  • Attraction Naming Rights Ex: {Your Business Name Here} Adoption Avenue
  • Displayed everywhere attraction is listed (online, social, printed materials, etc.)
  • Exclusive access for on-site marketing and promotions within your attraction footprint
  • Ability to hang branded signage (provided by sponsor) throughout Adoption Avenue (can accommodate up to eight 8’ banners)
  • 10’ x 20’ exhibitor tent including two 8-foot tables and four chairs as well as coroplast signage identifying company (mentioned below)
  • Preferential location of exhibitor tent within the sponsored attraction or within one of two Marketplaces


  • Sponsor logo inclusion on all attraction signage
  • Two 8’ x 2’ Coroplast banners identifying exhibitor tent
  • Logo inclusion on all “thank you” sponsor signage throughout the festival grounds


  • Company logo placement on the back of the official Fromm Petfest staff shirt worn by all staff *pending print deadlines (one-color black imprint)
  • Logo inclusion on all promotional posters and handbills and on the printed (and digital) festival guide. *pending print deadlines.


  • Prominent logo placement, company synopsis, and link to company website on
  • Prominent logo placement on digital festival guide.

Sponsor Requirements and Deadlines

  • Returned agreement by July 1, 2024
  • Full payment by July 1, 2024
  • High-resolution, single color logo sent to by July 1, 2024
  • Certificate of Liability Insurance by September 1, 2024
  • WI Temporary Seller’s Permit (if selling merchandise) by September 1, 2024