Fromm Family Foods in Partnership with Milwaukee World Festival, Inc. Presents…

Become A Sponsor

Engage with thousands of pets and animal lovers in a truly unique festival environment. Fromm Petfest offers two sponsorship programs to help our partners achieve their goals. Programming sponsorships provide exclusive access and branding rights to key event attractions, premier exhibitor space in our Petfest Marketplace, logo inclusion on all promotional and marketing materials and much more! Event sponsors can gain additional exposure and brand recognition at the Gold, Silver or MVP level.

Lure Course: Mid Gate


Lure Course teal
A fan-favorite and a dog’s dream, this 200′ x 75′ fenced-in course offers sponsor branding opportunities and the ability to interact with dozens of guests waiting in line or observing the fun all day.

10' x 20' Exhibitor Tent

(2) Eight-Foot Tables

(4) Chairs


Inclusion in (1) dedicated e-blasts to Fromm Email List subscribers


(3) 8’x2′ Coroplast Banners identifying exhibitor within the Marketplace

Friends & Family

(4) Invitations to the Fromm Petfest after-hours Friends & Family event following Petfest

Petfest will provide…

  • 10’x20’ Exhibitor Tent including (2) eight-foot tables and (4) chairs as well as (2) 8’x2’ Coroplast Banners identifying exhibitor within the Marketplace
    *Exhibitor is responsible for all interior tent build-out including table cloths, in-tent display and signage
  • (1) 8’x2’ Coroplast sign with sponsor logo at the attraction registration tent
  • Prominent company logo placement (one-color black imprint) on the back of the official Fromm Petfest staff shirt worn by all staff and volunteers
    *Pending print deadlines
  • Prominent company logo placement on all promotional posters and handbills promoting event
    *Pending print deadlines. These promotional materials are provided to all sponsors and vendors on request, as well as Fromm retailers in the greater metro area
  • Prominent company logo placement on Sponsor Signage throughout the festival grounds
  • Prominent logo placement, company synopsis and link to company website on
  • Invitation for (4) to the Fromm Petfest after-hours Friends & Family event hosted by the Nieman Family

Sponsor may provide…

  • Sponsor will have exclusive rights to the Mid Gate Lure Course area to distribute literature (at sponsor expense) and interact with festival attendees
    *Sponsor must submit fliers or handouts to Petfest for approval prior to event
  • Vinyl banners (with grommets) to be hung on the fencing (approx 200’x75’) around the Mid Gate Lure Course