
A note to our friends & fans:
We set out to create a small, socially-distanced event series that promised to bring the spirit of Petfest to our community.
We succeeded on our first try, but now feel the weight of uncertainty is just too great for our Pop-Up series to continue safely this Fall. We’ll be back in 2021.
We urge you to get out and stay active with your pet. Stay safe. Visit a dog park. Take a walk. And, give your pets some extra ear scratches from us.
Because all good girls and boys deserve treats, click the link below for a free bag of Crunchy Os with your next Fromm purchase.
Stay safe and we’ll see you at Petfest again soon.



Four days of fur and fun!
September 26, 2020
October 3, 2020 Canceled
October 10, 2020
October 17, 2020
Join us for the first ever Petfest Pop-Up series. We’ve teamed up with Foxtown Brewing to host a series of pet-friendly, social-distanced outdoor fun for the whole family!
Let Fido run free on our fully fenced and turfed dog park supervised by the playtime pros from Central Bark-Mequon. Stick around for some snacks and a brew from the craft beer devotees at Foxtown Brewing in the beer garden. Enjoy a rotating schedule of weekly live music and pet-centric fun.
The Petfest Pop-Up Dog Park is free to attendees. To help manage safety and social-distancing, we offer a free reservation system to reduce wait times. Click the link below to reserve your time window. Spots are limited so sign up soon! Those with a reservation have priority access to the dog park, faster wait times, and a way to virtually sign your pet waiver. Walk-ups are also welcome.
Save time and bring your waiver with you! Download and sign your pet waiver here. Dogs participating in our free dog park must sign a pet waiver before entering the park. Waivers will also be available on site.
September 26, 2020 | October 10, 2020 | October 17, 2020
10 am – 2 pm @ Foxtown Brewing
September 26:
- Giveaway! A free full-size bag of Fromm Crunchy Os Smokin’ CheesePlosions to the first 50 attendees.
- Live Music: 12-2 PM featuring: The Hergert Brothers.
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The Hergert Brothers are a proud father/son duo. With articulate guitar & percussion, Troy and Paul put their genetically blended vocal harmony and musical creativity to a variety of music from the 60s to today.
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- Free Caricatures: Sit down with our artist and enjoy their zany interpretations of you and your pet.
- Shop a selection of pet food, treats, and toys from The Feed Bag. Select Fromm recipes will be available for sale at a discount. For every bag purchased, Fromm will donate one bag of food to the Wisconsin Humane Society to help feed dogs and cats waiting for their forever homes.




October 3
(Canceled):
- Giveaway! A free full-size bag of Fromm Crunchy Os Blueberry Blasts to the first 50 attendees.
- Live Music: 12-2 PM featuring: Jay Matthes.
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Milwaukee native Jay Matthes brings his soulful folk and bubbly country sound to every song he sings. Matthes puts a midwestern touch on classic country hits.
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- Free Caricatures: Sit down with our artist and enjoy their zany interpretations of you and your pet.
- Shop a selection of pet food, treats, and toys from The Feed Bag. Select Fromm recipes will be available for sale at a discount. For every bag purchased, Fromm will donate one bag of food to the Wisconsin Humane Society to help feed dogs and cats waiting for their forever homes.
- Free Photo Booth: Capture your costume creativity or bring the family for your next holiday card photo. Free digital downloads and one print will be provided to each guest.
- Reiki: Visit the Animal Reiki masters from “Take Me to the Magic” to have your pet experience a Reiki session and learn how Reiki can benefit animals in different situations.




October 10:
- Giveaway! A free full-size bag of Fromm Crunchy Os Pot Roast Punchers to the first 50 attendees.
- Live Music: 12-2 PM featuring: Phil Bregant- Wire and Nail.
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Phil Bregant and J.T. Gylland of the local rock and roll band Wire and Nail will perform an acoustic set of their original hits and classic favorites.
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- Free Caricatures: Sit down with our artist and enjoy their zany interpretations of you and your pet.
- Shop a selection of pet food, treats, and toys from The Feed Bag. Select Fromm recipes will be available for sale at a discount. For every bag purchased, Fromm will donate one bag of food to the Wisconsin Humane Society to help feed dogs and cats waiting for their forever homes.
- Free Photo Booth: Capture your costume creativity or bring the family for your next holiday card photo. Free digital downloads and one print will be provided to each guest.




October 17:
- Giveaway! A free full-size bag of Fromm Crunchy Os Pumpkin Kran Pow to the first 50 attendees.
- Happy Howl-o-ween! Dress your pet in their best Halloween disguise and stop by the Fromm tent to enter our costume contest.
- Live Music: 12-2 PM featuring: The Front Porch Rockers
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The Front Porch Rockers are three friends who play upbeat acoustic music for good times. They have been performing their eclectic blend of cover tunes all around southeastern Wisconsin for the last ten years, and in 2019 released “Selfies”, their first EP of original music.
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- Free Caricatures: Sit down with our artist and enjoy their zany interpretations of you and your pet.
- Shop a selection of pet food, treats, and toys from The Feed Bag. Select Fromm recipes will be available for sale at a discount. For every bag purchased, Fromm will donate one bag of food to the Wisconsin Humane Society to help feed dogs and cats waiting for their forever homes.
- Free Photo Booth: Capture your costume creativity or bring the family for your next holiday card photo. Free digital downloads and one print will be provided to each guest.




Community Safety:
Safety is paramount. Because of this we will have a number of protocols in place that promote cleanliness and social distancing.- Please sneeze into your elbow, don’t sniff strangers, and keep approximately 3 Labradors away from other people near you.
- Mask Up! Please wear a mask when in line, in the dog park, and engaging with vendors
- Hand washing and sanitizing stations will be available throughout the area
- Reserve your spot in line! We offer a free reservation system to book the time you plan on showing up. Follow the link below and save time in line when you arrive.
Save time and bring your waiver with you! Download and sign your pet waiver here. Dogs participating in our free dog park must sign a pet waiver before entering the park. Waivers will also be available on site.


Petfest Pop-Up 2020 Location
FOXTOWN BREWING
6411 W Mequon Rd, Mequon, WI 53092
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Petfest Pop-Up 2020 Parking Map


SAVE THE DATE!
Join us next year at Henry Maier Festival Park, Sept 25, 2021.
Check out the full 2020 photo gallery!
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