Fromm Family Foods in Partnership with Milwaukee World Festival, Inc. Presents…

July 10, 2021

10AM – 2PM

Foxtown Brewing

6411 W Mequon Rd, Mequon, WI 53092

We’ve teamed up with Foxtown Brewing to host a series of pet-friendly, pop-up events that will highlight some of the fan favorite attractions at Fromm Petfest and provide a safe and intimate environment for families and pets. Come for the play, stick around for some snacks and brews from the craft beer devotees at Foxtown brewing. Enjoy a rotating schedule of monthly live music and pet-centric fun.

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July 10, 2021

10 am – 2 pm @ Foxtown Brewing


  • Crunchy Os Treat Giveaway! Free bag of Fromm Crunchy Os to the first 100 guests!
  • 10-2 PM Free Open Play at the Dog Park
    • RESERVE A DATE AND TIME TO PLAY IN THE PETFEST POP-UP DOG PARK. Click here to reserve your spot!
    • Space is limited! This reservation system will allow you to reserve your attendance and select your playtime. The playtime pros from Central Bark Mequon will be on hand to ensure playtime runs smoothly; however, please plan to also be on hand to supervise your dog at play.
    • Walk-ups are welcome, however, space is limited to allow for socially-distanced play.
    • Here’s how it works: Book the half-hour time slot you wish to bring your dog for our free dog park. Sign our virtual waiver online. Report to the Reservation line at the Petfest Pop-up during your reservation time window and display your tickets on your phone through the Eventbrite App. Open Play is limited to 15 dogs at a time in 20-minute play increments. Your reservation time ensures priority over all walk-ins and may significantly reduce wait times. Each reservation is for one human/family unit. If you have multiple dogs in attendance we will ensure that they all are able to play at the same time.
  • 10AM-2PM Free Caricatures
  • 12PM-2PM Live Music by Scotch Mixer – an offshoot of Scotch & Soda Band
    • Scotch Mixer brings the best in acoustic /Americana, pop, classic rock, blues & eclectic deep cuts. A scaled down version of Scotch & Soda Band, but still 100 Proof, 100% Fun!
  • Buy One Give One: Our friends from The Feed Bag will be on hand selling select bags of Fromm dog and cat food and treats at a discount. For every bag purchased, Fromm will donate one bag to the Wisconsin Humane Society.
The health, safety and well-being of our staff and patrons is paramount. All Petfest events follow Wisconsin state health as well as CDC recommendations for safety and compliance. Every Petfest Pop-Up event will have ample hand sanitizing stations and social distancing measures in place. At this time, we ask that all guests in line, engaging with vendors or utilizing the dog park wear masks. We’re looking forward to a sensational (and safe) series of events this summer!

Petfest Pop-Up 2020 Location


6411 W Mequon Rd, Mequon, WI 53092

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Petfest Pop-Up 2020 Parking Map

Check out the full 2020 Pop-Up photo gallery!

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Fromm Family Foods

Find out more about the local family-owned-and-operated pet food company that brings Petfest to the Milwaukee lakefront and beyond.