Fromm Family Foods in Partnership with Milwaukee World Festival, Inc. Presents…

May 8, 2021

10AM – 2PM

Foxtown Brewing

6411 W Mequon Rd, Mequon, WI 53092

We’ve teamed up with Foxtown Brewing to host a series of pet-friendly, pop-up events that will highlight some of the fan favorite attractions at Fromm Petfest and provide a safe and intimate environment for families and pets. Come for the play, stick around for some snacks and brews from the craft beer devotees at Foxtown brewing. Enjoy a rotating schedule of monthly live music and pet-centric fun.

Follow us to keep up with all things Petfest and for the most up-to-date event information.

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May 8, 2021

10 am – 2 pm @ Foxtown Brewing

  • Crunchy Os Treat Giveaway! Free bag of Fromm Crunchy Os to the first 50 guests!
  • Free Open Play at the Dog Park 10AM-2 PM
    • RESERVE A DATE AND TIME TO PLAY IN THE PETFEST POP-UP DOG PARK. Click here to reserve your spot!
    • Space is limited! This reservation system will allow you to reserve your attendance and select your playtime. The playtime pros from Central Bark Mequon will be on hand to ensure playtime runs smoothly; however, please plan to also be on hand to supervise your dog at play.
    • Walk-ups are welcome, however, space is limited to allow for socially-distanced play.
    • Here’s how it works: Book the half-hour time slot you wish to bring your dog for our free dog park. Sign our virtual waiver online. Report to the Reservation line at the Petfest Pop-up during your reservation time window and display your tickets on your phone through the Eventbrite App. Open Play is limited to 15 dogs at a time in 20-minute play increments. Your reservation time ensures priority over all walk-ins and may significantly reduce wait times. Each reservation is for one human/family unit. If you have multiple dogs in attendance we will ensure that they all are able to play at the same time.
  • Free Photo Booth 10AM-2PM: If you’re still on the hunt for the perfect Mother’s Day gift or looking for the perfect keepsake to add from your four-legged best friend, we’ve got you covered! Stop by the photo booth for a free photo and customized keepsake frame!
  • Live Music: 12-2 PM by Phil Bregant and J.T. Gylland of Wire and Nail
    • Phil Bregant and J.T. Gylland of the local rock and roll band, Wire and Nail, will perform an acoustic set of their original hits and classic favorites.
  • Buy One Give One: Our friends from The Feed Bag will be on hand selling select bags of Fromm dog and cat food and treats at a discount. For every bag purchased, Fromm will donate one bag to the Wisconsin Humane Society.

The health, safety and well-being of our staff and patrons is paramount. All Petfest events follow Wisconsin state health as well as CDC recommendations for safety and compliance. Every Petfest Pop-Up event will have ample hand sanitizing stations and social distancing measures in place. At this time, we ask that all guests in line, engaging with vendors or utilizing the dog park wear masks. We’re looking forward to a sensational (and safe) series of events this summer!

Community Safety:

Safety is paramount. Because of this we will have a number of protocols in place that promote cleanliness and social distancing.
  • Please sneeze into your elbow, don’t sniff strangers, and keep approximately 3 Labradors away from other people near you.
  • Mask Up! Please wear a mask when in line, in the dog park, and engaging with vendors
  • Hand washing and sanitizing stations will be available throughout the area
  • Reserve your spot in line! We offer a free reservation system to book the time you plan on showing up. Follow the link below and save time in line when you arrive.

Save time and bring your waiver with you! Download and sign your pet waiver here. Dogs participating in our free dog park must sign a pet waiver before entering the park. Waivers will also be available on site.

Reserve Your SpotDownload Pet Waiver

Petfest Pop-Up 2020 Location


6411 W Mequon Rd, Mequon, WI 53092

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Petfest Pop-Up 2020 Parking Map

Check out the full 2020 Pop-Up photo gallery!

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Fromm Family Foods

Find out more about the local family-owned-and-operated pet food company that brings Petfest to the Milwaukee lakefront and beyond.