Fromm Family Foods in Partnership with Milwaukee World Festival, Inc. Presents…

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Save The Date!

SEPTEMBER 23, 2023 | 10 AM – 6 PM

We’re celebrating our 10th Annual Fromm Petfest on Milwaukee’s Lakefront. Bring your whole family – two-legged and four – to enjoy a unique festival experience where families can enjoy a variety of pet-centric activities, live entertainment, shopping, food and so much more!

Henry Maier Festival Park | 200 N Harbor Dr, Milwaukee, WI 53202

Free Admission | Free Parking

Now accepting Sponsorship and Exhibitor applications! Click below for more information.

A Festival for the Entire Family- Fur-members included!

Fromm Petfest is back, celebrating its 10th year of four-legged fun at Henry Maier Festival Park. Created to celebrate our love of pets, the all-day event features festivities for the entire family to enjoy. From pet-centric activities including Dock Diving, Lure and Agility Courses, Dog Park and a Doggie Dash speed trial to family-focused fun in the carnival-themed Crunch Zone, live music and entertainment, shopping, food and more, it’s a day that’s gone to the dogs. And cats. And kids. And especially anyone who loves animals!

Petfest offers free admission and free parking in any festival grounds parking locations. Tickets will be sold for some pet attractions with all proceeds donated directly to a variety of animal-related non-profits as part of the new Petfest Pals program. All four-legged attendees will be required to have a waiver signed for them. Waivers are available at each festival gate or online.

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Costume Contest

Our fan-favorite pet costume contest will return for another great show! Let your creativity shine for a chance to win a six-month supply of Fromm dog or cat food and treats. Check back for details on how to enter!

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Petfest Pals

In 2022, Fromm Petfest debuted the Petfest Pals Program, a new give-back initiative dedicated to donating all attraction-based ticket sales from Petfest activities to animal-related non-profits. After a successful launch, the Petfest Pals Program will make a return at this year’s event.




Check out the full 2021 photo gallery!

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Fromm Family Foods

Find out more about the local family-owned-and-operated pet food company that brings Petfest to the Milwaukee lakefront