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SEPTEMBER 23, 2023

10 AM – 6 PM

This year marks the 10th Annual Fromm Petfest at Henry Maier Festival Park. Bring the whole family- people and pets alike and join in on a full day of festival fun including pet-centric activities, live entertainment, shopping, food, music and so much more!

Henry Maier Festival Park | 200 N Harbor Dr, Milwaukee, WI 53202

Free Admission | Free Parking

A Festival for the Entire Family- Fur-members included!

Fromm Petfest is back, celebrating its 10th year of four-legged fun at Henry Maier Festival Park. Created for animal lovers of all ages, the all-day event features festivities for the entire family to enjoy. From pet-centric activities including Dock Diving, Lure and Agility Courses, Dog Park and a Doggie Dash speed trial to live music and entertainment, shopping, food and more, it’s a day that’s gone to the dogs. And cats. And kids. And especially anyone who loves animals!

Petfest offers free admission and free parking in any festival grounds parking locations. Tickets will be sold for some pet attractions with all proceeds donated directly to a variety of pet-related non-profit organizations that are a part of the Petfest Pals program. All four-legged attendees will be required to have a waiver signed for them. Waivers are available at each festival gate or online.

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Costume Contest

Our fan-favorite pet costume contest is back for another great show! Let your creativity shine for a chance to win a six-month supply of Fromm dog or cat food and treats. 

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Petfest Pals

Petfest Pals is a give-back initiative that connects each ticketed attraction to a local animal-related non-profit to be the recipient of all proceeds for that activity.




Check out the full 2022 photo gallery!

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Fromm Family Foods

Find out more about the local family-owned-and-operated pet food company that brings Petfest to the Milwaukee lakefront