Fromm Family Foods in Partnership with Milwaukee World Festival, Inc. Presents…

2022 Petfest Pop Up Logo

May 14, 2022

9AM -1PM

Foxtown Brewing Annex

6375 W Mequon Rd, Mequon, WI 53092

Join us for barks and brews at The Annex at Foxtown and experience some of the fun you’ll find at Fromm Petfest. Activities include free play at our fully-fenced dog park, dog agility obstacles, shopping, food, music and more!

Crunchy Os Treat Giveaway!

Free bag of Fromm Crunchy Os to the first 50 guests!

Free Open Play at the Dog Park 9 AM – 1 PM


Space is limited! This reservation system will allow you to reserve your attendance and select your playtime. The playtime pros from Central Bark Mequon will be on hand to ensure playtime runs smoothly; however, all pet parents must also be present to supervise their dogs at play.

Walk-Ups are welcome, however, space is limited.

Here’s how it works: Book the half-hour time slot you wish to bring your dog to our free dog park. Sign our virtual waiver online. Report to the Reservation line at the Petfest Pop-Up during your reservation time window and display your tickets on your phone through the Eventbrite App. Open Play is limited to 15 dogs at a time in 20-minute play increments. Your reservation time ensures priority over all walk-ins and may significantly reduce wait times. Each reservation is for one human/family unit. If you have multiple dogs in attendance we will ensure that they all are able to play at the same time.

Free Photo Booth 9 AM – 1 PM

Stop by our photo booth for a free photo of you and your four-legged best friend!

Craft Brews and Food 10 AM – 1 PM

From Foxtown Brewing.

Live Music: 10 AM – 1 PM

Check back soon to learn more!

Buy One Give One

Our friends from The Feed Bag will be on hand selling select bags of Fromm dog and cat food and treats at a discount. For every bag purchased, Fromm will donate one bag to the Wisconsin Humane Society.

Free Agility Demos

Join the pros from Think Pawsitive to learn about the sport of Agility and have your dog try some obstacles on our fenced and turfed agility course. Participation is first come, first serve so come early and play all day!