Fromm Family Foods in Partnership with Milwaukee World Festival, Inc. Presents…


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Petfest Pals

Fromm Petfest is proud to continue the Petfest Pals Program again in 2023. This give-back initiative is dedicated to donating all attraction-based ticket sales from Petfest activities to animal-related non-profits. The program empowers our programming sponsors to nominate a non-profit organization dedicated to the animals (be that rescue, service-orientated or beyond) to be the recipient of all ticket proceeds from that title attraction.


Petfest Pals Recipients:

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Dog Park

Sponsored by Central Bark

Winston’s Wishes

What started as a dream has now become a reality for Winston’s Wishes. The organization is known for the 5+ acre sanctuary that boasts a nearly 11,000 sq. ft. play yard and four doggie condos allowing rescues a place to decompress before heading to their new forever home.

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South Lure Course

Sponsored by Playtime Doggie Daycare


The Humane Animal Welfare Society of Waukesha County leads the community in animal welfare and assures sanctuary for animals in need.

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Mid Lure Course

Canine Cupids

Canine Cupids is a 501c3 non-profit, foster home-based dog rescue run entirely by volunteers. Our mission is to protect and improve the lives of the homeless, neglected, and exceptional needs dogs in Milwaukee and neighboring areas, and to place them in permanent, loving homes. We rescue dogs of all shapes, sizes, colors, and breeds, including the medically needy. We have a soft spot for the underdog!

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Doggie Dash

sponsored by Schlossmann Subaru City Milwaukee

Pets Helping People

Pets Helping People (PHP) is a local nonprofit founded in 1998 on the premise that a dog’s unconditional love, when paired with a compassionate human, is a remarkable source of support and comfort. PHP’s mission is to improve the lives of the vulnerable and others through animal-assisted (pet therapy) activities. Services include: training and accreditation, collaborations, education and awareness. The pet therapy teams volunteer their time and provide independent visits and participate in group events. PHP provides services in southeastern WI.

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Agility Course

ChainedDogs MKE

ChainedDogs MKE is a dedicated rescue concentrating on saving the lives of dogs that are chained 24/7.

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Bier Garden

Sponsored by Corley Real Estate & OnMilwaukee

H.O.P.E. Safehouse

H.O.P.E. Safehouse is non-profit, volunteer-run animal rescue dedicated to protecting and improving the lives of abused, abandoned and neglected homeless animals and placing them in loving, permanent homes.

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Dock Diving

JR’s Pups n’ Stuff

JR’s Pups-N-Stuff Inc. began with one goal in mind – to save animals from life threatening situations. That ideal has gotten us to where we are today. We’ve had quite a few happy endings and will continue to provide excellent homes to all future rescue animals. We do not discriminate. We do not rescue animals specifically because of their breed or age. We rescue animals that need us to save their lives. They may be at risk of euthanasia for many reasons. Primarily this is due to space limitations or health issues.

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Live Painting Auction by Local Artist Lupe 3000

Downtown Milwaukee Dog Park

The Downtown Milwaukee Dog Park will be downtown’s first public dog park. The new dog park will be located at 103 W. Clybourn Avenue and will be a key gateway connecting downtown neighborhoods, transforming an underutilized parcel into a vibrant and inclusive community gathering space.

Attraction tickets can be purchased at one of three ticket booth locations throughout the Petfest grounds and are $2/ticket or $10 for 6 tickets.